Insights
Insights aggregate scattered responses into stats and charts, helping you grasp the big picture without scrolling through records one by one.
Use the 7D / 30D / 90D switch at the top to change the time window (30 days by default). Export downloads the current Insights view as Excel (.xlsx) or CSV — overview, audience, trend, funnel, channels, drop-off and answers. This is separate from exporting data and doesn't use the weekly export quota.
Key numbers
The top strip shows Today's Submissions (vs. yesterday), Total Submissions, Unique Respondents (signed-in respondents only), Average Score, Report Completion (completed / failed / pending reports) and Shares with the share rate.
Common charts
- Submissions in the last N days: Response volume over time.
- Answer Distribution: For single-choice, dropdown, true/false and rating questions (up to 10), the share of each option.
- Traffic Source: Compare response volume across channels, combined with UTM Source Tracking.
- Login Method and Device Type: Anonymous vs. registered respondents, and iOS / Android / desktop.
Conversion funnel
The Conversion Funnel tracks one visit (session) through Viewed → Started → Submitted → Report viewed → CTA clicked. Two stages appear only when they apply: Lead Captured (after Submitted) on quizzes set to Email required to see the report, or that have lead data from before; and Shared (at the end) once results have been shared. How each stage is counted:
| Stage | Counted when |
|---|---|
| Viewed | The quiz page actually opens in a browser (crawlers and admin previews excluded) |
| Started | The respondent answers any question for the first time (not just clicking "start") |
| Submitted | The submission succeeds |
| Lead Captured | The submission is tied to a respondent — they left an email or signed in |
| Report viewed | The report finishes generating while the respondent is on the result page |
| CTA clicked | The respondent clicks the CTA button at the bottom of the report |
| Shared | The respondent clicks a share button on the result page (first time, any channel) |
The percentage next to each stage is the conversion rate relative to the previous stage, so you can see exactly where the drop happens.
Top 10 drop-off points
Among sessions that didn't submit but answered at least one question, grouped by the last question they answered — questions with high counts are where people give up: too hard, too sensitive, or the next one scared them off. Visitors who left without answering anything aren't listed here; they show up in the Viewed → Started decline.
Conversion by source
Grouped by the link's utm_source (set by the Distribution plan, UTM Source Tracking or the Embed UTM attributes), comparing viewed/started/submitted counts and completion rate per source; sources coming from website embeds carry an Embed tag.
The funnel counts sessions since the feature launched; earlier historical submissions are not backfilled, so "total submissions" may initially exceed the funnel's submitted count. They converge over time.
Suggestions
- Use the conversion funnel to locate where the drop happens: many views but few starts points to the landing page or the first question; many starts but few submissions — check the top drop-off questions.
- Use Answer Distribution to understand respondents' overall tendencies.
- Combine time trends with conversion by source to evaluate each channel's campaigns.
Insights show "group trends." To dig into a specific response, go to Response Records; for individual assessment conclusions, go to Reports.
Response Records
Response records are every single submission a quiz received: the filter builder, the table columns, how to open one submission, and how raw records differ from aggregated Insights.
Reports
Each response can generate a report with scores, levels, dimension scores and a radar chart. How reports are produced, how AI Match grades fill-in-the-blank answers, and how respondents view or download them.