UTM Source Tracking
When you distribute the same quiz across multiple channels, UTM source tracking helps you tell where each response came from, so you can evaluate each channel's effectiveness.
What is UTM
UTM is a set of parameters appended to a link to label its traffic source. Common ones include:
- Source: e.g.
facebook,linkedin,x,newsletter. - Medium: e.g.
post,bio,email,cpc. - Campaign: the name of this campaign, e.g.
spring-launch.
How to use it
In the target quiz, open Share → Distribution plan. Every built-in channel card already has its own UTM-tagged link. For any other channel, click Add a channel and fill in utm_source (required), utm_medium and utm_campaign (both optional); the new card gets its own tracked link. See Distribution Plan.
UTM values may only contain letters, digits, underscores and hyphens.
Website embeds can carry UTM tags too — see the data-rooquiz-utm-* attributes in Embed.
Viewing source data
When respondents submit via a UTM-tagged link, the source is recorded with the response. UTM parameters on any link (utm_source, utm_medium, utm_campaign) are saved this way, whether the link came from the Distribution plan or you built it by hand. You can distinguish and analyze by source in Response Records and Insights.
Using clear, consistent naming for each channel (e.g. all lowercase, hyphen-separated) keeps your later analysis tidy.
Social Share Card
The social share card (Open Graph) is what chat apps and social platforms show when your quiz link is pasted. Customise the title, description and preview image to lift click-through.
Distribution Plan
The Distribution plan gives you one card per channel: ready-to-send copy, a tracked link of its own, and how many people that channel actually brought in — plus a suggested next step and custom channels.